How We Can Help
Your 90 Day Reboot
Your marketing may look like this today
- No C-level leader to work with Executive Management
- Lots of activity, but no clear picture of what's working
- Great products, but no clear go-to-market plan
- Lack of transparency into who is doing what and making an impact
- Sales scrambles to get the collateral they need
- No defined marketing timeline, meeting cadence or plan
- Unhappy team with A-players looking for new jobs
- You sense something is wrong, but aren't sure what it is
Imagine if your marketing looked like this
- Clear go-to-market plan based on data
- Transparent action plan with goals, milestones and dates
- Clarity on what channels generate the most MQLs
- Weak points in digital execution become areas of strength
- Sales team has plenty of collateral and a process to get more
- C-level marketing leader takes direction from Executive Management
- Team of A-players excells in a culture of continuous learning
- Beyond the data, you feel it's making a positive difference.
Fractional Marketing Leadership
Having a full time CMO is not always the best choice.
Some companies don't have a senior-level marketer on staff, and are uncertain about their growth strategies. Marketing is day-to-day without a strategy or measurement.
Other companies are in transition, with their CMO on leave or moving on.
A fractional CMO can fill these roles on a freelance basis, at an affordable rate, usually much less than hiring an agency. Your company will gain a new perspective and an exciting, refined strategy.
Early-Stage Startups
New SaaS or eCommerce ventures can reduce risk by having a refined go-to-market plan. More impact, more speed and less expense.
Smaller companies
Many companies have solid marketing teams who are effective implementers. But having a C-level leader is needed to propel growth.
Transition management
When a marketing leader exits the organization, it pays to have help finding and vetting a replacement while maintaining momentum.
Strategy Validation
A fractional CMO can help companies sharpen brand positioning, messaging, target audience, and user acquisition strategies - based on data.
Marketing Strategy
This is how we always start. We gain a deep understanding of your business, industry and competitive landscape. What are your goals? Who is your target market and what are their triggers?
Then we audit your go-to-market strategy and tactics. What's working and what barriers are you facing? Is your team properly leveraging AI?
After diving deep into the data and studying best practices, we work with you to devise a custom plan. This can mean resetting your strategy or forming a whole new one.
Lead Generation
We take a look at your user acquisition channels, and focus on those that correlate most to revenue.
Brand Positioning
Your company's brand is its identity, how your customers think about your product. We audit your brand and positioning.
digital presence
Your website, SEO, social media, email marketing and video are critical elements of any company's go-to-market strategy. We help you with these.
data and analytics
All good marketing is based on data. We can help you develop KPIs and adjust approaches based on these signals from your target audience.
Team Leadership
Having a team with the precise skills needed to execute a marketing strategy is only ... everything. We can quickly assess whether your team members have the knowhow and the tools they need.
If you need to add to your team or make changes, we specialize in recruiting and vetting talent.
We know effective teams need to have clear organization, socialized workflows and communication to make an impact. We take a look at processes and collaboration and recommend fixes.
Finally, having the right culture and attitudes is foundational. We can help you get that right.
Skills assessment
An experienced fractional CMO will have a handle on every marketing skillset. We can quickly assess who knows what.
workflow management
We dive deep into each process and look for what's working and where the bottlenecks are. What takes too long or causes confusion?
A culture of learning
Marketing is moving fast, and your team should be constantly learning. It should be done in a way that enriches their jobs.
All A-Players
Most companies have a few stars and a few people holding back the rest of the team. We can recommend changes and help with those.